SEO Basics

Hello,

 

Good day to all of you. Now I will start writing about the basics of Search engine optimization. But before that we’ll discuss why we need to optimize our website. I’ll explain this to you by giving you an example.

 

Example:

Suppose Mr. Harry stays in New York (USA) and sell books. He has a small book store and his customers are the people working or staying around his shop, sometimes even tourists and also people who know him. He may also get other customers if he advertises in local newspaper and puts ads on radio and other media. Since he has a small business he won’t have enough funds to go international & advertise his business in other countries.

Once his friend Mr. Chiang a web developer and internet marketing specialist by profession suggests him about having a website. He explains to him that by having a website his business would be online 24/7 and would be available to people globally. Harry listens to Chiang and hires him to create a website for him and market it. Then Mr. Chiang creates a website and optimizes it and places its ads on other websites & directories. Now Harry is getting orders from all around the world.

 

So dear friend’s moral of the story is we all want to spend little money and earn a lot. By optimizing your website to get better rankings in search engines you can get people know about you and your business no matter where you or they are. By spending a few bucks you get free traffic to your website and if your services are good enough which is up to you then you also get customers.

 

So now without wasting any more time I’ll start with the basics.

Any search engine or to make it simpler let’s consider only Google, considers a website for rankings based on the below factors:

1. The name of your website
2. The title of your web page
3. The Meta Tags of your website
4. The First 100 words in your site
5. The other text in your website
6. The number of quality links you get from other websites
7. Your link on open directories like DMOZ

 

Many SEO experts say that the name of the website is important but I would suggest that instead of blindly believing me or them you can check that yourself once you know enough of optimization.

 

Since I am not writing this for any money or for publicity but my main purpose for this Blog is to open the secrets of optimization and let every man know for himself that humans are clever than computers and that even Google who has more money and brains and that its not the best and that they still are far away from organic search results and that they can also make mistakes. I want to make you know about the secrets and to help you choose your road ahead.

 

Next article will contain information about how people are still fooling Google and making money.

Introduction

Hello,

I am Harish Chouhan a freelance web design and I also think that I am a SEO expert since I know a lot of optimization as well what the search engines are upto. People are wasting hundreds & thousands of dollars on search engine optimization. What they do not know is that all experts state that nothing is guaranteed but still when you hire them for your work your site does come in the first 10 rankings. What can we call this?

Before I take you on the tour of search engines I would like to introduce myself first. As I have stated earlier I am Harish Chouhan from Mumbai India. I am using the internet from last 7 years and I simply love this virtual world. I am currently 22 years old and am running a web design firm in Mumbai and working as a consultant. When I discovered the net I wanted to create a site like yahoo but later I understood the difference between dream and reality. Later on I wanted to create an online organization to help teenagers. But due to little help and no funds I was not able to work on it and in turn failed in my exams. Later on I discovered that while working on the above said things I had learned a lot about web design. I am also studying Architecture but I might leave it since I want to concentrate on my business of web design. So now I guess this introduction is bigger than I expected and let’s start with what you are here for.

From now on I would discuss with you about search engines, search engine optimization, latest problems which small to medium website owners are facing and of course GOOGLE the father of all search engines. I in no way would criticize any individual or business in this business but would like to give you a clear picture of what’s happening in this world of optimization & search engines and about what we do not know yet.

And I would start by discussing about Google’s latest updates named “JAGGER” which was a nightmare to many websites whose survival was their rankings on Google and about people who call them SEO experts and have stated not to update our site and that Google has more money and more brains and also that if we work on our sites now then we might have to cry.

Read my next post if you want to really know how to succeed in this Google’s hosted race…